SEO – Selecting right URL

Category: SEO - Ajay @ July 11, 2008 6:46 pm

URL of a website is very important not only for business branding but also for Search Engine Optimization. With the popularity of Internet and booming online business there is now acute shortage of right and relevant urls. Selecting right url is becoming more complicated. In this post I would describe some of the points which you should consider while selecting right URL.

The points below are based on my own personal experience and don’t serve as an Industry standard.

Following are some of the guidelines which one shall follow while selecting relevant URL.

The URLs are case insensitive, the capital letters used in the example URLs are just for better readability.

1. The URL must contain the main keyword. A website containing the main keyword has higher chances of getting higher ranks on Google, MSN, Yahoo and other search engines.

Example: If we have to get an URL for a Web Design related website then we must get URL with Web Design in it. Prefixing/suffixing with another relevant keyword might be a good idea.

2. Main keyword must be in the URL

3. URL shall not be too long. There is no rule for how many characters we can have in the URL. It is depends on common sense.

YouDoNotWantToHaveAnURLLikeThisForYourBusiness.com is certainly not a good URL.

4. If possible keep the Main keyword in the beginning of URL

E.g. WebDesignExperts.com is better than ExpertWebDesign.com

5. If your business is focused to certain countries then you must get country level domains rather than relying on .com provided that .com is not available. Still most of people prefer to have .com domain even if their business is focused on a specific country. As per my observation a country level domain is much more powerful than .com domain.

6. If plain URLs are not available then try to get URLs with hyphen in it

E.g. Web-Design-Experts.com. However don’t add more than 1 or 2 hyphens in URL