How Squidoo can be helpful in Link Building

Category: Squidoo - Ajay @ November 8, 2009 7:37 pm

Squidoo is a website where people around the world can share information related to a specific topic. Unlike Wikipedia, these Squidoo ‘lenses’ are made by regular uses which want to review, create a how to or just want to talk about an something. Many businesses and website owners use Squidoo to build back links to their website, as well as a part of their link building campaign.

squidooSquidoo is great because you have massive control over your content you provide, including an outbound links. People use Squidoo to tell others about topics of their website, and then simply point back to their own. Because Squidoo has such a high Page Rank and reach, you are able to reach far more people than before and as you increase your visitors and inbound links.

The following will guide you through the creation of a Squidoo lenses to increase inbound links and help your SEO strategy.

  • First, create an account at Squidoo
  • After you’ve created your account, begin the lens creation process.

Step 1: What’s your ‘lens’ about?

Within this box, choose the subject of your lens. Often, this can be about a specific product or service you offer. The subject can also be about information provided on your website, think of it like reinforcing what you’ve wrote before.

Step 2: What is the goal?

There are 4 options available for your new lens:

  • Get the word out
  • Sell stuff
  • Make a list
  • Do your own thing

For the purpose of this tutorial, choose the (easiest option) of ‘getting the word out’.

Step 3: Create a Title and URL

At this point, you will want to make sure you have chosen highly optimized keywords for your Title and URL. Using highly optimized keywords will help gain exposure for your lenses, while building quality and relevant back links.

Next, choose your category. You should always choose the specific category your lenses truly belong too. Finally, rate your lenses depending on the content provided.

Step 4: Tagging

The next step is to tag the keywords related to the content you plan to provide. Again, use highly targeted keywords in this area based on research, don’t just guess. A very simple tool for determining keywords is the Google Keyword Tool.

Step 5: Adding Content

Now that you have your lenses created, it’s time to add content. Like any blog post or article written for your website, create a genuine piece which will attract readers along with a call to action to either buy your product or continue through the link to your website.

There are a few things to consider about your lenses

  • Add lots of pictures – people love pictures
  • Add a video – You could even use your own YouTube video to further increase engagement!
  • Aggregate RSS feeds to add even more info – but be wary incase the readers leave via these links.
  • Play around with it and see what you can come up with – make something people want to read!

Promote Your Lenses

Now that your lenses are done, don’t slack off, it’s time to tell the world! Get on all the social networking, bookmarking and media sites you regularly go to and link the article. You could also do a few additional tricks detailed in the other posts about using Articles Gala, YouTube and more.

In Conclusion

As you can see, using Squidoo is a great way to build back links and increase visitors to help your Search Engine Optimization efforts. Many people have solely used Squidoo to conduct business, but using it as a standalone tool in your search engine optimization repertoire is smart thinking. Now, what are you waiting for, get out there and start driving more traffic to your website!

How to make money from your Blog

Category: Blog Promotion - Ajay @ July 30, 2008 8:33 am

Before I delve deeper into the art, rather science, of converting you blog into a money making machine I would like to clear up some of the most misunderstood concepts in making money with blogs

  1. You can make millions from you blog but only in your wildest dreams, so dream on….
  2. With Google Adsense even to make few $$$ you have to struggle a lot and that too is kind of impossible, well it is possible but only in those thousands of e-books and sales letters (sic) scattered all over Internet.
  3. Making money is not an easy task or else everyone would be billionaire. It always involves a lot of work and patience before your hard works even pays off. Don’t think by reading this post, following some SEO tricks and adding Google adsense or Affiliate adverts you will become rich. It takes more than these.
Do you really want to make money?

I’ve some of blogs which I keep off limits from dirty money. It is your personal decision if you want to make money or not. If you hesitate to make money with your personal blog then you might want to write another blog just to make money.

I’m modern day socialist (not communist, real communism never happened it was born in the book and buried there like all utopian ideologists, Nazis were more surreal though) and living in the capital of capitalism (London) I don’t hesitate to wash my hands in free flowing river (of money).
Socialism without capital is like dreaming of castle while living in slums.

How to blog

How to walk?

Well just signup on plenty of freely available blogging platform and start writing. If you are really serious in making money then you should better get your own hosted blog on WordPress. WordPress is the excellent CMS I’ve ever come across and I (ab)use it for all sort of purposes. It is very easy and I make 10-20 blogs per day for my clients. I like WordPress so much that I don’t hesitate to say that if Internet was revolution then WordPress is evolution.

Hosted Vs free blogs

With free blogs such as blogspot and you don’t have as freedom as with self hosted blogs. The biggest disadvantage is SEO friendly URLs which are not available in free blogs.

Have a look at this URL

It has got digits in it which are not search engine friendly.

Now look at this URL

It has got all the right keywords in URL.

This feature is available via SEO module in hosted wordpress which can be easily configured.

You can easily tweak the hosted wordpress code with little knowledge of php/mysql and CSS.

Setting up blog

For money making blog you have to keep money in mind and with that come many other requirements. You should plan for following before you start writing blog and blog promotion.

  1. Layout of blog
  2. Where you are going to insert advertisements
  3. Whether you want to add text advertisement, banner ads or videos and if combination of them then where and how to arrange them.
  4. Topic of blog – This might sound strange that I’m listing this in the last. But topic doesn’t matter much if you are natural writer and you have ability to write on any topic at any time without (re)search.

Blog Design

You can ignore the fact that a good looking blog design will keep your visitors attracted and a poor design may put them off. Web 2.0 design is the present and future of web design. If you are on self hosted blog then you must get a good Web 2.0 custom design from professional Web 2.0 design company. If you are on free platforms then you can get plenty of free web 2.0 designs.


To be honest, it is all about money making, so I wouldn’t spent sleepless night thinking about topics. I’ll pick up just those which are in public demand and I would start writing and by overnight I would be done with a money making machine.

On serious side selecting a topic is really important. You need to choose those topics which are relevant to popular demand.

Also if you are a big fan of affiliate systems then you have to consider the topic which are relevant to the product/services from which you can make most.


A Picture is worth thousand words. I find picture blogs are sometimes more popular than word blogs. And if you can combine two you will have killer dose. Videos are good if they are relevant to the topic. Videos slow down pages and people get distracted in watching them rather than clicking on your ads so certainly you wouldn’t want to insert Paris Hilton home made videos in the middle of your mobile phone reviews would you?

Ready Steady Go…

You got the plan ready, you got the topics, you got the pics (if not then lift off them from flickr and for flickr sake leave their URL as such) now time to jot down your thoughts.

I’m not a big fan of the so called Sales Letter type writing and certainly I loath them. They are no better than “Big earthquake is coming” type of emails which always keep raining in my mailbox.

  • Let the writing to be natural and interesting and keep readers hooked up. Pour some spices (if you need some I’ll bring you more next time I visit India) in it.
  • Speak truth and only truth. World is not so naive as you might think and there are people like me who can spot lies in seconds and get you busted. So better write something which is true, interesting, thought provoking and keep reader hooked up.
  • Arrange your text and pictures in a nice layout and keep pictures in medium size if it is not just picture blog
  • Don’t insert Google adsense in the middle of post they are just annoying. Imagine you reading some interesting post and out of nowhere these “How to earn $$$$ per week” adverts appear in front of you and being text advert reader gets lost.

Search Engine Optimization

Blog optimization is no different than web site optimization. You can find more resources on SEO on my SEO Blog. The main important aspect of Blog optimization is to do with the content optimization as content is the king in blog.

Blog Promotion

Blog promotion is the main key. With free blogging platforms you might get some of blog promotion automatically but not completely. For self hosted blog you need to do everything on your own or get professional Blog promoters doing it for you as it is specialized task and requires massive manpower.

Don’t fall in love with those “Performance based SEO services….” type of SEO companies for such services. Chances are your blog will disappear overnight if on Google/ or get banned by Google if self hosted. Blogs are populated on the Internet in no time and by the time you realize what has happened everything will be wiped out.

I’m listing some of the activities which you can do to perform for promoting your blog

  • Internet Directory submissions – There are plenty of free Internet Directories on which you can submit your blog. But Internet Directory submission is a time consuming task and you would rather prefer to engage a professional Internet Directory submission company to do this for you.
  • Social Bookmarking – Social bookmarking is the most important aspect of Blog Promotion and this is the place where you have to focus all the time. First get the list of Social Bookmarking websites and then start bookmarking on it. And if your topics are sensational then you will head into the top of all social bookmarking websites in no time.
  • Articles – This is another indirect way to promote your blog. Write articles on similar topics as those in your blog and submit them into Free Articles Website.

The Real Action

Enough with trailer lets get down to action.

Following are the some of advertisements which you would like to run on your blogs

  • Google Adsense – I’m in minority when I say Google Adsense are waste of time. But if you don’t trust me you can try by yourself and if by chance you discover any new formula to earn $1000/day then don’t forget to share with me
  • Affiliate – Affiliates are my favorite. There are plenty of reason why you should go for Affiliates rather than Google Adsense.
    • You directly (almost) interact with advertisement and you decide what you shall display on your blogs unlike Google
    • You know how much would be CPA (or any other revenue system) for each and every advertisement
    • You will have a number of advertisers and advertisement programs to choose from
    • Getting banners code is easier than setting up Google Adsense advertisement
  • Text Advertisements – Apart from Google adsense there are various advertising platforms offering Text Advertisement services which you can utilize for revenue generation.

Affiliate Systems

There are plenty of them. I almost get one new affiliate contacting me on weekly basis. There are few which are more popular and where all advertisers would go rest are not useful. I’m not writing any review here, reason would be clear from my next topic.

Choose any affiliate you want experiment with them and see the result by yourself.

Contacting Direct with advertisers

As I’ve been in this business since long time and know inside out I prefer contacting advertisers, big or small, directly and do a business deal with them. Most of time they agree as most of my blogs generate heavy traffic, and in some cases they refer to Affiliate systems.

If you have high ranking and popular blog then you can negotiate with advertisers directly which might not be possible with Affiliate systems.


There is no stopping, even if you have started making a money fromyour blog always keep fine tuning it for layout, new content, new and high return adverts, external link building, blog promotion and other activities. Who knows you might to sell it off on ebay and head off to Spain for retirement 😉

SEO – Guidelines for Title Tag

Category: SEO - Ajay @ July 14, 2008 12:43 pm

SwamiSEO TitleThe title is the text which you see in the top left corner of browser.

In the web page’s source this tag will look like followings

<title>SEO, SEO Report, PPC, Search Engine Optimization, Pay Per Click, SEM, SMO, Internet Marketing | SwamiSEO</title>

Title tags are very important for Search Engine Optimization and shall not be ignored at all.

Guidelines for selecting good Title tag

  • Each page in the website must have unique title tag
  • Each title tag must contain the main keywords which are relevant for that page.

E.g. if the page is about Social Media Optimization then title tag must contain Social Media Optimization keyword in it.

  • If there are more than one keywords for a page then most important keywords can be included in the title tag.
  • The overall length of title tag should not exceed 120 characters as Google ignores any character after that. Theoretically you can have more characters in it but Google and other browsers will ignore them.
  • The home page of a website should contain the main categories or important keywords for the whole of website.
  • For the sub pages the main keywords should be on the beginning and main website name should be in the last
  • Any word in title tag shall not be repeated more than 2 times. You can combine 2 words to have different combinations.
  • Since the title tag contains main keywords for that page, make sure that these keywords are included in the Metatag keywords and also in the contents of that page.
  • If title words are not included in the metatag keywords and in content then better remove them. As it might be considered as spam since the title tag conveys the main content of that page.
  • Don’t use stop words such as followings. The list of stop word is huge. Stop words are ignored by search engines. No need to remember what are the stop words, just focus yourself on main keywords and you don’t have to worry about stop words.

Of, And, Or, About

Title Tag FAQs

1) I have an ecommerce website and I sell many products, how many keywords I can add in my home page title tag.

This is a very tricky situation. Some SEO pundits frown upon the idea of stuffing too many keywords in the title tag. The biggest challenge is with the home page where you would like to add as many keywords as possible as they all are relevant.

In such circumstances you should select only the most appropriate keywords which represent your business rather than worrying too much about the keywords themselves.

In the example website given above you can see I’ve selected a lot of keywords which are appropriate for my business. However some SEO gurus would consider it as too much but I don’t. All of the above keywords selected there represent my business and hence I’ve to include them in the title tag.

If I had included, lets say, just SEO keyword then it wouldn’t be sufficient as just SEO is not part of my main business.

Lets take another example of this very popular MLB blog. The title tag here is

MLB - Major League Baseball, American League, National League, News, Report and Betting

Which truely represents the nature of this blog as it offers MLB game coverage, news, betting.  Some might consider it as little too long but in my opinion it is well optimized for search engines as well as represent true nature of the blog. What if title tag was just MLB would that covey the true nature of this blog? No. Not it my opinion. In this case it would look like it is trying to establish itself as official MLB website.

Above are just some of suggestions for SEO and improving you rank to get you into Google top 10

SEO – Selecting right URL

Category: SEO - Ajay @ July 11, 2008 6:46 pm

URL of a website is very important not only for business branding but also for Search Engine Optimization. With the popularity of Internet and booming online business there is now acute shortage of right and relevant urls. Selecting right url is becoming more complicated. In this post I would describe some of the points which you should consider while selecting right URL.

The points below are based on my own personal experience and don’t serve as an Industry standard.

Following are some of the guidelines which one shall follow while selecting relevant URL.

The URLs are case insensitive, the capital letters used in the example URLs are just for better readability.

1. The URL must contain the main keyword. A website containing the main keyword has higher chances of getting higher ranks on Google, MSN, Yahoo and other search engines.

Example: If we have to get an URL for a Web Design related website then we must get URL with Web Design in it. Prefixing/suffixing with another relevant keyword might be a good idea.

2. Main keyword must be in the URL

3. URL shall not be too long. There is no rule for how many characters we can have in the URL. It is depends on common sense. is certainly not a good URL.

4. If possible keep the Main keyword in the beginning of URL

E.g. is better than

5. If your business is focused to certain countries then you must get country level domains rather than relying on .com provided that .com is not available. Still most of people prefer to have .com domain even if their business is focused on a specific country. As per my observation a country level domain is much more powerful than .com domain.

6. If plain URLs are not available then try to get URLs with hyphen in it

E.g. However don’t add more than 1 or 2 hyphens in URL

Importance of Landing Pages in SEO

Category: SEO - Ajay @ May 23, 2008 12:33 pm

Before you delve deeper in landing pages and SEO you should do home work to find out if you really need landing pages?

Following are some of the situations where you might think of going for landing pages.

1) Your main website doesn’t allow you to do much in Search Engine Optimization.
think of a website which is fully in flash with less text and flash are notorious for SEO.

2) Your main website offers more than 1 product/services with focus on one product/group of products/services and you wish to promote other sub-product/services.

Example could be you sell brand new laptops and wish to venture into selling refurbished laptops also then you might think of going for landing pages for refurbished laptops.

3) Pure sales/marketing pages
Such pages are purely for sales/marketing and are created for direct conversion.

4) Language specific pages
This category is also very popular whereas you don’t want to have a full language specific website and settle with landing pages

There are more situations than described above for which you might go for landing pages.

Okie once you decide to go for landing pages then you might think of following SEO techniques for SEO.

1) Don’t fall in trap for single page sales letters as they are popular in America. Rather go for at least 10 pages website with Contact us, about us, terms etc common pages to fill the quota of 10 pages/

2) Keep it simple keep it highly optimize for SEO, use all the SEO techniques which you have learned

3) Keep it focused for single product/services

4) Don’t copy content from your main website, write from scratch and write unique

5) You also need to go for full SEO services for it, viz. link building, search engine submission etc etc…

6) Don’t forget to get links pointing to your main website, after all that is the whole purpose of landing pages – to divert traffic to main website until n unless it is sales letter and you want to get the action on the landing page itself rather than driving traffic to your main website.

Landing pages could be very useful for SEO and to achieve Google top 10 Ranking in less time and effort.

Why Web 2.0 websites have higher PR?

Category: SEO - Ajay @ 11:02 am

Well there is no direct reason why a web 2.0 website comes higher on PR.

But there are implicit reasons why web 2.0 websites rank higher. I could think of followings

1) C2C (Content to Code ratio) is higher in Web 2.0 websites as they use CSS and no tables. This certainly has an advantage over traditional websites with tables.

Search Engines do like a clean code ain’t they? 😀

2) Web 2.0 designs are attractive 😉 and they really do attract visitors more than traditional websites who often bookmark these websites or refer to others or circulate among their friends who in turn bookmark/refer and this whole chain goes on.

3) With pure CSS the websites pages render faster by virtue of having less code and not to mention that Google now consider the speed as one of important factor in SEO.

To sum up I would say that even though there is not direct relationship between Web 2.0 and higher PR but in the background a web 2.0 design is bound to get notice not only by humans but also by search engines. A Web 2.0 design certainly helps you in Search Engine Optimization to achieve Google top 10 Ranking.

3 Way Link Building!! Fraud?

Category: SEO - Ajay @ May 19, 2008 12:44 pm

Q: what is 3 way link building?

Answer: Stupidity

I often come across numerous unsolicited requests to go for 3 way link building. The content of these e-mails are same, which states hey I’ve put your link on website A and could you put my link for Website B on your website.

It seems there is no dearth of brainless people on this Earth who could do anything in the name of SEO.

First of all above is not a 3 way link building but a broad day light deception in the name of 2 way link building. And there are scores of people really believing it is going to work and they actually do such kind of 3 way link building.

The 3 way links, originally, meant to be something as

A=>B (A Links to B)

B=>C (B Links to C)

C=>A (C Links to A)

So overall A and C are linked but no direct link exchange.

I don’t see any benefit of the so called 3 way link exchange, it is as good as getting a link from any relevant page why we need to indulge in such complex relationship.

3 Way links don’t help at all in Search Engine Optimization and certainly you can’t get Google Top 10 ranking by 3 way link building.

Always rely on one way quality links coming from relevant content page.

Best Social Bookmarking Websites and their Ranking

Category: Social Bookmarking - Ajay @ May 9, 2008 9:50 pm

Following is the, ever growing, list of social bookmarking websites which come handy to promote your website/blogs/news site. This list would also be useful for SEO professionals who wish to get into Google top 10.
Mainly for Blogs/RSS and other news stories.
Wow!! it is really a cool new socialbokmarking site with innovative bookmarking style. I like it.
Seems to be good
It is all about blog, blog related news, stories and discussion.
Bumpzee is bumped, looks good.
Its forgot password, registration and other functionalities don’t work
Accepts only Internet Marketing and SEO related stories.
Accepts only tech stories.
Excellent UI, a true example of AJAX feature usage. It is more of a Social Networking rather than Social Bookmarking website.
Just born have to learn a lot, doesn’t show all stories, after 3-4 pages it goes blank
Just started, doesn’t look to be promising
Looks similar to plugim, a startup.
Always pops up with an annoying messages “OK! 1 sec … hold on”
I’m still trying to figure out what this website is all about.
Absolutely crap and collects all the garbage from the Internet. Avoid this website at all and don’t waste your time.
Just crap useless piece of junk. Avoid it. You crate account and then wait for ages before you can submit a new story. It seems some non-technical person has created it.

Defunct Social Bookmarking Websites
Error while login
Registration Error
Very intelligent and if it doesn’t like username then complains. Bookmarking feature can’t extract title tag. Just a moment.. I found that is no longer alive, so moving it to dead list.

Absolute Junk
You have to send them explaining them why do you want to join!!!

How to Social Bookmark?

Category: Social Bookmarking - Ajay @ May 1, 2008 10:23 pm

What is Social Bookmarking?

Social bookmarking is the latest craze in cyber world, which is the cousin of social networking. Well, actually, both go hand in hand and are comrades in cyber-social revolution.

Have you ever wonder what these little icons are (see the little icons below this post) ?

These are called social bookmarking icons.

Social bookmarking is the same as you bookmark any website/page in your browser. The only difference is that social bookmarking is saved in a website and not on your local computer. So it doesn’t matter which computer you use, you always have your bookmarks available with you.

Another advantage of social bookmarking is that you never loose them even virus wipes out your computer. You always have them in your social bookmarking account which is always available on the Internet.

Why to Social Bookmark?

Answer is simple. We do social bookmarking to promote websites and achieve Google top 10 ranking. Social bookmarking is supplementary to overall SEO activities. However Social bookmarking is not all about Search Engine Optimization and certainly not the playing fields for SEO experts.

Social Bookmarking also reflects the latest in the world and what is happening all around the world. Well this statement might not be true as most of social bookmarking websites originate in USA so it is no wonder that story/news involving America will always be in top. Just browse through digg or any other famous social bookmarking website and you will see it by yourself.

Social Bookmarking Websites

There are plenty of them and they keep on appearing ever other day. Some of the most popular ones are present below this post.

How to Social bookmark?

In order to start social bookmarking you need to register with these websites, get your e-mail address verified and you are ready to start.

Next step is to add the website/web page in your social bookmarking account by clicking on these little icons if you can find on the website which you wish to bookmark.

Even if you don’t see icons on the website/web page, which you want to bookmark, you still can bookmark by logging into the social bookmarking websites, adding the website’s URL/Title, Description and any comments manually.

If the website/ web page is already bookmarked by someone else then you might not be able to bookmark it, in which case you can Vote for it by clicking on the available options which would be available against each of such bookmarks.

Clever Bookmarking

Remember these social websites are very choosy and play by their own rules and if you violate them your account will be closed immediately. Following are some of the precautions to take

1) Don’t bookmark useless website which is of no use to you or general public. However you can book mark them as private

2) Provide a useful comments. Comments like “Excellent” or “Awesome” are not appreciated.

3) Don’t spam. Don’t start bookmarking each and every page of the website.

4) Provide keyword/Tags/Labels etc while bookmarking. If there are categories/subcategories options available then use them.

Social Bookmarking and SEO

Social bookmarking plays an important role in SEO. Social Bookmarking is hot, popular and widely referenced not only by humans but also by other websites/spiders.

A clever bookmarking strategy can be helpful in achieving higher rank.

So what you are waiting for start clicking on these little icons and join the revolution.

How to promote Blog?

Category: Blog Promotion - Ajay @ April 24, 2008 11:19 am

So you have written a tantalizing blog and you dream it to be on the top of search results and you just though that it is going to happen automatically by grace of God?

You are wrong, publishing a blog doesn’t not necessarily always populate your blog on the Internet. You have to promote your blog in the same way as you do for any website.

Blog promotion involves SEO, SMO and other traditional Search Engine Optimization techniques to make your blog appear in Google top 10.

Feed what is this?

Each and every blog should have a feed/rss URL, which varies from one platform to another.

For blogspot the feed url can be obtained by simply adding atom.xml at the end of URL


If your blogspot URL is then the feed url for this blog would be

Once way to verify if you have got the correct feed url is to check the URL itself and you should see all the posts in that blog listed on one page. If you see error page then you have got it wrong.

You can also get the feed url from any feed burner tool.

Hunt for Blog Directories/RSS Networks

Next you need to find the list of various Blog Directories, RSS Networks and General Directories which accept Blogs. Not all the general directories accept Blog so submitting to them would be futile.

A comprehensive list of Blog Directories and RSS Networks can be fond on

Collect all the details

Before you start submitting your blog you need to keep ready the details which would be handy for you. In most case following information would be sufficient


URL of your blog as described above.


As described above


Title of the Blog, keep it coherent with the blog topics, keep it short

Keywords/Meta Keywords

List for keywords separated by commas which are suitable for your blog.

Description/Meta Description

Short/Long Description of your blog normally not more than 250/300 characters. Keep it attractive and don’t spam with keywords.

Other Details:

Name/First name/Last name

Address (City, state, Country and PIN/ZIP Code)

E-mail Address

Once you are ready with above start populating blog directories/rss network with your blog.


Some of the directories don’t accept a new blog, so if your blog is new then wait fro at least 10 days.

Some of the directories don’t accept a blog is no. of posts are less than 5-10 posts. So be on safe side add at least 10 posts on regular intervals before start submissions.

Have fun.

Best Article Websites

Category: SEO - Ajay @ April 10, 2008 6:40 pm

Article Writing is one of the many SEO techniques employed by Search Engine Optimization companies to get Google Top 10 Ranking. Article websites are ranked higher on search engines which further gives value to any link which you can get from these websites.

Following is the comprehensive list of the best article websites on Internet.

Articles Gala

This is one of the best article website. Articles Gala is hosted on a Class C network and Dedicated Class C IP address which offers the best benefit for SEO. It also offers deep link building, you can add up to 3 links in the article content.

This is the best article website. It offers html links in the body which no other Article website offers. It is flexible and approval rate is very high. It is fresh and ready to be come the No.1 Article Website.

Very good article website. It has been in the market for quite some time and also reputable.

This is not article website but can be used to post articles