Ever wonder how to track email campaigns in Google Analytics? It is very simple. All you need is some extra bit of tracking code which you need to add in email campaign.

Following is the format of link code

http://www.domain.com/?utm_source=emailsource&utm_medium=email&utm_campaign=Campaing%2BName

Replace www.domain.com with the website which you wish to track.You can even specify any subpage of your website here.

Also repalce the red marked text with your own text.

The explaination of these tags are given below:

Campaign Source – utm_source
This is the source of email campaign. If you are using any 3rd party mailing software such as phplist then to identify it make it phplist or whatever.

Campaign Medium – utm_medium
: This is the medium of campaign. Since you are tracking e-mails, it is better to identify it as email.

Campaign Name – utm_campaign
This identifies your campaign name.