Q: what is 3 way link building?

Answer: Stupidity

I often come across numerous unsolicited requests to go for 3 way link building. The content of these e-mails are same, which states hey I’ve put your link on website A and could you put my link for Website B on your website.

It seems there is no dearth of brainless people on this Earth who could do anything in the name of SEO.

First of all above is not a 3 way link building but a broad day light deception in the name of 2 way link building. And there are scores of people really believing it is going to work and they actually do such kind of 3 way link building.

The 3 way links, originally, meant to be something as

A=>B (A Links to B)

B=>C (B Links to C)

C=>A (C Links to A)

So overall A and C are linked but no direct link exchange.

I don’t see any benefit of the so called 3 way link exchange, it is as good as getting a link from any relevant page why we need to indulge in such complex relationship.

3 Way links don’t help at all in Search Engine Optimization and certainly you can’t get Google Top 10 ranking by 3 way link building.

Always rely on one way quality links coming from relevant content page.