SEO – Guidelines for Title Tag

By Ajay, Category: SEO, Date: July 14, 2008

SwamiSEO TitleThe title is the text which you see in the top left corner of browser.

In the web page’s source this tag will look like followings

<title>SEO, SEO Report, PPC, Search Engine Optimization, Pay Per Click, SEM, SMO, Internet Marketing | SwamiSEO</title>

Title tags are very important for Search Engine Optimization and shall not be ignored at all.

Guidelines for selecting good Title tag

  • Each page in the website must have unique title tag
  • Each title tag must contain the main keywords which are relevant for that page.

E.g. if the page is about Social Media Optimization then title tag must contain Social Media Optimization keyword in it.

  • If there are more than one keywords for a page then most important keywords can be included in the title tag.
  • The overall length of title tag should not exceed 120 characters as Google ignores any character after that. Theoretically you can have more characters in it but Google and other browsers will ignore them.
  • The home page of a website should contain the main categories or important keywords for the whole of website.
  • For the sub pages the main keywords should be on the beginning and main website name should be in the last
  • Any word in title tag shall not be repeated more than 2 times. You can combine 2 words to have different combinations.
  • Since the title tag contains main keywords for that page, make sure that these keywords are included in the Metatag keywords and also in the contents of that page.
  • If title words are not included in the metatag keywords and in content then better remove them. As it might be considered as spam since the title tag conveys the main content of that page.
  • Don’t use stop words such as followings. The list of stop word is huge. Stop words are ignored by search engines. No need to remember what are the stop words, just focus yourself on main keywords and you don’t have to worry about stop words.

Of, And, Or, About

Title Tag FAQs

1) I have an ecommerce website and I sell many products, how many keywords I can add in my home page title tag.

This is a very tricky situation. Some SEO pundits frown upon the idea of stuffing too many keywords in the title tag. The biggest challenge is with the home page where you would like to add as many keywords as possible as they all are relevant.

In such circumstances you should select only the most appropriate keywords which represent your business rather than worrying too much about the keywords themselves.

In the example website given above you can see I’ve selected a lot of keywords which are appropriate for my business. However some SEO gurus would consider it as too much but I don’t. All of the above keywords selected there represent my business and hence I’ve to include them in the title tag.

If I had included, lets say, just SEO keyword then it wouldn’t be sufficient as just SEO is not part of my main business.

Lets take another example of this very popular MLB blog. The title tag here is

MLB - Major League Baseball, American League, National League, News, Report and Betting

Which truely represents the nature of this blog as it offers MLB game coverage, news, betting.  Some might consider it as little too long but in my opinion it is well optimized for search engines as well as represent true nature of the blog. What if title tag was just MLB would that covey the true nature of this blog? No. Not it my opinion. In this case it would look like it is trying to establish itself as official MLB website.

Above are just some of suggestions for SEO and improving you rank to get you into Google top 10

13 Responses to “SEO – Guidelines for Title Tag”

  1. cyla wrote:

    title is important and it is really true to know how to choose the right
    title tags to used… this is a great tips to follow.thanks for sharing this stuff..


  2. Alisha wrote:

    These point are very useful for any SEO beginner.


  3. techGuide1 wrote:

    very useful points to keep in mind. Thanks.


  4. Mac1 wrote:

    Thanks for clarifying. Some good tips in here.


  5. sk wrote:

    Thanks for useful tag guideline.


  6. Danny wrote:

    Do you think adding too many keywords in the title tag bring any benefit?

    Souldn’t we have less keywords in the title tag?


    Ajay Reply:

    As I explained in the FAQ it all depends on the nature and business of website.
    Having too many keywords which goes beyond 65 characters will be truncated by Google.

    Having too less words will not covey the true nature of your website either.

    So you have to balance it between SEO and nature of your website.

    I tend to add more keywords on the home page while restricting the sub pages to have very few specific keywords in the title tag.


  7. SunnySEOGuru wrote:

    What about using comma vs hyphen. Which oce to use? Does it has any affect on ranking?


    Ajay Reply:

    You can use any, it doesn’t affect ranking. It is matter of personal choice.

    Normally I use hyphen to separate the keywords with the website name/business name and comma to separate keywords.


  8. SEO wrote:

    thanks for the info.
    Title tag is the most important tag in a site.


  9. Farouk wrote:

    that makes a lot of sense
    i need to change my title tag


  10. Melina wrote:

    A title tag is a piece of HTML code that describes a specific web pages content through a keyword query that a person types into a search engine. Title Tags are a very important guide for all search engines in determining what is in the content of a specific web page.Search engines compare text in the title tag against actual textual content on your page to rate relevancy. If the two are not related this will decrease your ranking.


  11. ametuer seo wrote:

    the article seems to written in 2008,has there been any change in terms of the guidelines for SEO for Title Tags.Kindly let us know


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